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ED_case
Registered: Jan 2004
Posts: 23875 - Threads: 884
Location: Wandsworth
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[Edited by ED_case on 02-01-2011 19:35 PM] I had a good time, but that was due to the atmosphere and having my friends with me, rather than anything the promoters done (apart from booking good DJs) - the lack of effort they put in to that party was astoundingly poor.
I mean, there was not a single piece of decor, the countdown was derisory - stop-starting on a tune on bang on midnight (as opposed to timing things perfectly and dropping a tune in a breakdown), and offering nothing other than two paltry confetti bombs. It was almost insulting.
Added to that, there wasn't a single lazer. Every trance clubber would agree that it adds to the night - especially at Air (I remember the lazer covers the entire room at the perfect head height). Why would you not have one? Just to save a couple of quid? And I think that's just it - it was quite clear they were relying on their strong brand name to entice the punters, and worked on a 'minimum spend-maximum cash return' policy. £3 for cloak room?! Fuck off!
I know they're a business, and profit is everything, but this approach actually makes very little business sense in the long term.
NYE is all about the occasion. Did they attempt to make the night memorable, and tempt people in to coming back next year? Not really.
I remember going to back-in-the-day hard dance events for NYE, and they'd have tons of decor, a giant countdown clock, pyrotechnics, you name it. And unlike Godskitchen, these were small promotions with a limited budget.
I'm going to send them an email and ask them what they thought they offered for the extra inflated ticket price; because as far as I could see, we actually got less much v.f.m. than from a night that costs a tenner.
Like I say, good fun was had by all, but the party has already gone down in history as 'just another night'.
It could, and should, have been a much better NYE experience. Shame.
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 02-01-2011 19:34 PM |
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Carine
Registered: Oct 2003
Posts: 3810 - Threads: 94
Location: South Norwood
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Quote:
| ED_case wrote on 02-01-2011 07:34 PM
I had a good time, but that was due to the atmosphere and having my friends with me, rather than anything the promoters done (apart from booking good DJs) - the lack of effort they put in to that party was astoundingly poor.
I mean, there was not a single piece of decor, the countdown was derisory - stop-starting on a tune on bang on midnight (as opposed to timing things perfectly and dropping a tune in a breakdown), and offering nothing other than two paltry confetti bombs. It was almost insulting.
Added to that, there wasn't a single lazer. Every trance clubber would agree that it adds to the night - especially at Air (I remember the lazer covers the entire room at the perfect head height). Why would you not have one? Just to save a couple of quid? And I think that's just it - it was quite clear they were relying on their strong brand name to entice the punters, and worked on a 'minimum spend-maximum cash return' policy. £3 for cloak room?! Fuck off!
I know they're a business, and profit is everything, but this approach actually makes very little business sense in the long term.
NYE is all about the occasion. Did they attempt to make the night memorable, and tempt people in to coming back next year? Not really.
I remember going to back-in-the-day hard dance events for NYE, and they'd have tons of decor, a giant countdown clock, pyrotechnics, you name it. And unlike Godskitchen, these were small promotions with a limited budget.
I'm going to send them an email and ask them what they thought they offered for the extra inflated ticket price; because as far as I could see, we actually got less much v.f.m. than from a night that costs a tenner.
Like I say, good fun was had by all, but the party has already gone down in history as 'just another night'.
It could, and should, have been a much better NYE experience. Shame.
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It's worth doing it. I would be interested to see what their response is. Keep us posted Ed and happy new year to you!
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| 03-01-2011 11:06 AM |
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