FWIW I don't think the name should be changed too much unless we are actively looking to distance ourselves from the past. 'Harder, Faster' makes some people think of Daft Punk as much as Hard House - I think the brand can be taken in new directions simply by careful use of taglines, logo, typefaces etc. Harder, Faster is a lifestyle and not necessarily linked with any particular type of music. Think of it as the name of a glossy style mag with lots of pictures of running shoes or something.
FWIW I don't think the name should be changed too much unless we are actively looking to distance ourselves from the past. 'Harder, Faster' makes some people think of Daft Punk as much as Hard House - I think the brand can be taken in new directions simply by careful use of taglines, logo, typefaces etc. Harder, Faster is a lifestyle and not necessarily linked with any particular type of music. Think of it as the name of a glossy style mag with lots of pictures of running shoes or something.
Actually most people I tell about HF give me an odd look as they think it's a p0rn site.
Check out the music productions on my Soundcloud page if you dare!
Registered: Mar 2005 Posts: 18374 - Threads: 785 Location: Omnipresent
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NeonBlue wrote on 14-03-2014 03:37 PM
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voodoobass wrote on 14-03-2014 01:55 PM
FWIW I don't think the name should be changed too much unless we are actively looking to distance ourselves from the past. 'Harder, Faster' makes some people think of Daft Punk as much as Hard House - I think the brand can be taken in new directions simply by careful use of taglines, logo, typefaces etc. Harder, Faster is a lifestyle and not necessarily linked with any particular type of music. Think of it as the name of a glossy style mag with lots of pictures of running shoes or something.
Actually most people I tell about HF give me an odd look as they think it's a p0rn site.
My mrs gave me a dodgy look when I first mentioned the name to her.