Tara
Registered: Aug 2002 Posts: 1276 - Threads: 64 Location: The land of the concrete cows
2016 | Winner Feature Writer
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Quote:
| Shaf De Bass wrote on 08-05-2014 10:14 PM
Have you given any thought about hosting a HF hack day to thrash out some of these ideas/issues once and for all?
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Great idea! Sorry to come into these discussions late, but I've been a wee bit busy lately...
Can I ask if there's been any market research done, other than asking current members who don't appear to go out much these days anyway what they want?
Do you have a business strategy and if so, can you share it with us?
If you change the name and layout of the site then (please forgive me if this has been said in the comments above), you're talking about launching an entirely new website, which needs a business strategy and a marketing plan. There are a myriad of 'lifestyle' websites, if the focus is no longer dance music - then what is it going to be?
Personally I'll be very sad to see the demise of HF, believe it or not it still has a good name among some circles in the dance scene.
The real issue to me seems to be that people don't want to pay for advertising any more so the site is losing money, and without a business strategy and marketing/sales plan, that's going to continue to be an issue whatever 'HF' decides to call itself...
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