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HarderFaster Forums >> General Mayhem >> People who need punching (ceekay's punching bag for years to come)

 
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Coops

Registered: Jul 2003
Posts: 18441 - Threads: 512
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Quote:
Matt wrote on 24-01-2018 12:20 PM

£180 for the whole year, with £150 cash back.



Well it was only for one edition (it's an annual event). But it does make you wonder if they make their prices up a they go along.


I've got chickens in my back yard

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Old Post25-01-2018 00:28 AM
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Matt
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Registered: Apr 2002
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Quote:
Coops wrote on 25-01-2018 12:28 AM

Well it was only for one edition (it's an annual event). But it does make you wonder if they make their prices up a they go along.



Assuming advertising practices haven't changed much in the past 30 odd years, I can confirm they do indeed make it up as they go along.

They'll have a published rate card which I expect says £300, then they'll have their discounted card which is how much they are expected to sell the space for, probably £180. If you catch them at the right time of the month, you'll probably get the salesperson's desperate rate, what they'll go down to in order to hit target and get their commission.

The time you get the best deals is nearing publication deadline, they don't want to waste space so they'll knock it out dirt cheap. The danger with that is timing, in previous weeks and months they can add more pages to cater for advertising demand. That gets locked down at a certain point so you may not get the spot you want or may miss out altogether.

Is it classified or display?

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Old Post25-01-2018 01:06 AM
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Coops

Registered: Jul 2003
Posts: 18441 - Threads: 512
Location:

Quote:
Matt wrote on 25-01-2018 01:06 AM

Assuming advertising practices haven't changed much in the past 30 odd years, I can confirm they do indeed make it up as they go along.

They'll have a published rate card which I expect says £300, then they'll have their discounted card which is how much they are expected to sell the space for, probably £180. If you catch them at the right time of the month, you'll probably get the salesperson's desperate rate, what they'll go down to in order to hit target and get their commission.

The time you get the best deals is nearing publication deadline, they don't want to waste space so they'll knock it out dirt cheap. The danger with that is timing, in previous weeks and months they can add more pages to cater for advertising demand. That gets locked down at a certain point so you may not get the spot you want or may miss out altogether.

Is it classified or display?



Classified I guess, it is in the 'What's On' section of the paper.

I do often get last minute deals from certain publications. There is a very upmarket antique paper which I occasionally advertise my bigger and London based fairs in. I have told the chap who arranges the advertising to always phone me if there is a cheap late deal. It means that I can either afford to advertise smaller fairs in the paper or publish a list of of upcoming fairs.
I recently took a huge advert, which would have been rated at a few thousand, after haggling I got it for £100.


I've got chickens in my back yard

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Old Post25-01-2018 09:24 AM
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Matt
V2.0

Registered: Apr 2002
Posts: 17491 - Threads: 828
Location: Surrey



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2016
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Quote:
Coops wrote on 25-01-2018 09:24 AM

Classified I guess, it is in the 'What's On' section of the paper.

I do often get last minute deals from certain publications. There is a very upmarket antique paper which I occasionally advertise my bigger and London based fairs in. I have told the chap who arranges the advertising to always phone me if there is a cheap late deal. It means that I can either afford to advertise smaller fairs in the paper or publish a list of of upcoming fairs.
I recently took a huge advert, which would have been rated at a few thousand, after haggling I got it for £100.



It's good to get to know the salespeople and take the last minute deals - they'll call you with offers over others as they've dealt with you in the past and know it will go smoothly.

What they hate is when people take a deal and then faff around with copy or proofs, well not the salespeople who just want to close a deal, but the publication in general.

£100 sounds like a great deal, did you call them or did they call you?

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Old Post25-01-2018 20:06 PM
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Coops

Registered: Jul 2003
Posts: 18441 - Threads: 512
Location:

Quote:
Matt wrote on 25-01-2018 08:06 PM

It's good to get to know the salespeople and take the last minute deals - they'll call you with offers over others as they've dealt with you in the past and know it will go smoothly.

What they hate is when people take a deal and then faff around with copy or proofs, well not the salespeople who just want to close a deal, but the publication in general.

£100 sounds like a great deal, did you call them or did they call you?



They called me, it was the first issue of the year so always a slow one for the fairs section. He wanted £150 but I made out that I didn't really want it and then said I would for £100. It was a really big advert, I used it to do a list of my events for the next quarter.
Somebody called the day it came out and booked a stall, which paid for the advert.

I've got chickens in my back yard

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Old Post25-01-2018 20:41 PM
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