London’s Olympic festival venue Pleasure Gardens went into voluntary administration this week, following a series of disastrous events including Bloc Weekender which was shut down on its first night after overcrowding provoked near chaos.
Local councillors said poor visitor numbers and revenues with failed to materialize contributed to the venue’s failure, while LPG co-director Deborah Armstrong, who resigned days earlier, issued a more ambiguous statement.
"It's important to share the journey though as its a far more complex and ambitious and big hearted project than a lot of people understand,” she wrote on her blog.
“I don't feel now like its following the vision that we set out to do but its important to maintain that - it's the whole point. Hopefully the road will swing toward it again at some point,” she added.
Following the Bloc Weekender debacle, London promoters Secretsundaze also pulled their Go Bang! Festival from the venue, followed by Sven Vath’s Cocoon Heroes earlier this week.
“London was really lacking a big but interesting venue and when we saw the plans for London Pleasure Gardens in 2011 we were extremely excited and booked our place for Cocoon there... so it's with a heavy heart that we heard the news last week that it was going into administration,” Cocoon said in a statement.
“BUT we don't want you to be concerned; following the problems at BLOC we started work on a back up plan, just in case LPG could not deliver to LWE standards,” they added.
In a sign of how competitive Britain’s festival scene has become, top promoter Melvin Benn, meanwhile, unveiled a scheme offering beer and bacon sandwiches to ticket holders attending Reading & Leeds Festivals this year, in a simple scheme
“One food voucher will be valid for each day, so nobody has an excuse for missing breakfast (the most important meal of the day),” they announced.
“The mechanics are simple. For the food element every weekend ticket holder will receive their food vouchers at the same time as their ticket, with a per day voucher that can be redeemed at specially created ‘Food for Campers’ locations in the campsite, offering either a bacon, sausage or a scrambled egg and mushroom bap.
The breakfast bap will be available between 7am and 12 noon Friday, Saturday and Sunday and only the voucher for that specific day can be redeemed,” they added.
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