Acclaimed alternative British music festival Bloc have sold out all of their ‘Express’ ‘VIP’ style tickets for their upcoming London two day event which takes place on Friday and Saturday June 6/7 at the London Pleasure Gardens, in the Royal Victoria Docks.
The much-respected underground festival features headliners including Ricardo Villalobos, Nicolas Jaar, Steffi, Amon Tobin and Jamie Jones for their first ever London event alongside more mainstream acts including Orbital and Snoop Dogg and has doubled their capacity from 6,700 to 15,000.
Express tickets were priced just £25 more than regular weekender tickets (at £125) with separate queues for both admission and toilets.
‘Express’ tickets to Bloc entitle you to entry on both nights as well as dedicated ‘express only’ queues for entry and wristband exchange,” said Bloc on the website.
“There will also be a dedicated bar, cloakroom and loos for ‘Express’ tickets. This will speed your experience of bloc’,” they promised.
Their emphasis on easing customers’ queuing concerns struck a chord with an article in Slate Magazine this week which examined the science of queuing theory and its finding that the length of wait is less important than the overall experience.
Noting that boredom and having to wait longer than expected are two key irritants, chief queue expert and MIT professor Dick Larson said fairness, however, is the key issue.
“When we see people arrive after us and get served before us we get very angry,” says Larson. “We can remember it for days, sometimes. And there have been incidents of ‘queue rage.’ People have drawn knives and guns.” (Slate Magazine: http://slate.me/L2YNRc )
The magazine said the optimal solution was the ‘serpentine queue’, a zigzag style single line ordered by ropes and barriers common to most nightclubs, including Berlin’s most difficult to get into club Berghain.
Writing about the club’s infamously tough door policy, Berlin blogger Evo Lucian added some important provisos.
“Do not talk whilst queuing. Don’t say a word,” he recommended. “This is not about whether you speak German or English or any other language. People who talk a lot in the line don’t seem to get in. So be quiet, even if you have to queue for 30 minutes or more.” (OTA-Berlin Constituency Blog: http://bit.ly/heAvte )
http://www.blocweekend.com/ (July 6-7, London)
Jonty Skrufff : http://listn.to/JontySkrufff
Jonty Skrufff and Fidelity Kastrow present Germany Calling
Tunes you can believe in
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